Pure360’s new and improved Magento integration offers enterprise level segmentation and marketing automation features making it exceptionally easy to create email campaigns that maximise the life time value of your customers.
With the Pure360 Magento integration you can identify key customer segments based on their buying and engagement behaviour, and then create effective, automated campaigns to drive the behaviours that you really want.
This integration has two core functions:
- Transfer Magento newsletter subscribers directly automatically into your PureResponse account, without the need to export and import data
- Transfer unsubscribes and new subscriptions from your email marketing campaigns back into Magento
We can connect to the following editions of Magento:
- Community Edition 1.6 or higher*
- Professional/Enterprise Edition 1.10 or higher*
*Customer segments are only available in Magento Enterprise
If you have any further questions please don’t hesitate to contact our Support Team