When you send campaigns through Pure360, everyone that unsubscribes or hard bounces is suppressed from receiving any more emails from the profile they were emailed from.
Rather than deleting your records however, Pure360 simply changes their status to ensure they are no longer active. Over time this can lead to an increasing amount of contacts in certain lists that are suppressed, making the list appear larger than it is in reality.
If you’d ever like to remove all the opted out and bounced contacts from a certain list, click on the clean button in the lists section
This is purely to give you a clearer idea of the number of valid records in your contact lists; don’t worry, we’ll never email anyone who’s opted out previously