When a recipient gets an email, they nearly always see who it’s come from in the format <from name> firstname.lastname@example.org. Dynamic reply allows you to have a different sender name and email address displayed for different people on your list – and for replies to be forwarded to different people depending on who replies.
Dynamic reply is also a great feature if you are sending a one-off campaign to a new list and you want the sender name & reply address to be different from your normal campaigns.
Preparing your list
When preparing your list for upload, you need to ensure one column has the required ‘from’ name descriptor for each entry; and another column has the required ‘from’ email address.
The from name descriptor could be ‘Joe Bloggs’ or ‘Marketing Team’ – whatever/whoever you want people to see the email is from.
NB: The email address needs to be the version of the email address with the domain mask, i.e. it would be email@example.com – we’ll auto-forward the emails to firstname.lastname@example.org.
Uploading your list
When you upload the list, match these to __SENDER_DESC__ and __SENDER_EMAIL__ in the custom fields stage.
Preparing your message
When you create your message, make sure you choose enable dynamic reply in the message settings stage.
How the replies work
When the recipient replies to a campaign email, it is forwarded on from the Pure360 system.
The final reply email domain is simply swapped to replace the domain mask.
Sending emails from Pure360, we might want one campaign to come from our Support team as follows: <Pure360 Support> Support@mail.pure360.com, with replies going to email@example.com
For this we’d need to make sure we had the domain mask mail.pure360.com set up. We’d therefore set the __SENDER_DESC__ as ‘Pure360 Support’ and the __SENDER_EMAIL__ as ‘firstname.lastname@example.org. The reply would be forwarded to email@example.com.