Geo location reporting provides a view on the top countries and cities your recipients are located in. This information is gathered by the last IP address used to open your email.
You’ll find a geo location section within your campaign report.
Standard mode reporting will provide a list of the top 10 countries with a total amount of opens for each country, and have this listed as a percentage against opens.
Enterprise reporting allows you to delve deeper. Selecting the map view option with give you details on the top 10 countries and top 10 cities that opened. You can then select any of these countries or locations to view the individual email addresses. If you like, you have further options to save these segments as a new list or export them into an excel file.